Moving along in the FAQ series, one of the questions I get pretty regularly are variants of this:

"Why do publishers keep making sequels?"

Alongside this:

"Why don't they come up with new games, instead of keep rehashing stuff?"

Also, recently this has come up:

"Will publishers keep taking risks on triple-a games like Mirror's Edge after seeing them flop?"

These are all facets of the same issue that crops up from time to time, and it is quite true. Part of this stems from what makes a game a game, and part of it comes from customer confidence. Let's discuss this further, shall we?

( yes, let's )